Today I spent the day finishing off my logo concepts. I had already made as start yesterday and therefore had some fonts and symbols prepared, but today I worked on arranging them into logos. From the work I had done yesterday I had two concepts with multiple ideas for each, which meant that by lunchtime I had almost finished. Adam then asked if I would be able to get a third finished by the end of the day, so I spent the afternoon working on another concept. I had already completed two concepts that involved the business name and a logo mark, so I concentrated on developing a concept that was text only. As I had the time I decided to try something new with this. In the past I would have just chosen a font, typed out the business name and arranged it in a number of ways to come up with the best logo. However today I decided to try creating outlines for the letters and then using the direct selection tool to alter the anchor points of the letters to make a more unique font. I didn't want to change the letter forms too much as I have never done anything like this before and I didn't want it to look unpolished, but I had chosen to edit a slab serif font, so I altered the kerning of the name and then joined some of the anchor points so that the serifs on certain letters joined together. This was a subtle change and I probably could have been more experimental, but I think that it made the logo look unique, and it still looked polished and professional. I also came up with a fourth concept that isn't as strong, but involves a symbol I came across when researching integrity (as the name is secure by integrity), which I thought would be good to use. After designing the concepts I looked at the Laura Ashley website for colour inspiration, as the client said that they like the tones found in Laura Ashley products. they also mentioned that they liked blues, teals and creams, so I focused on wallpapers that used these colours to develop a colour palette. While these colours were along the right lines, they didn't quite look right so I looked on design seeds for some more colour palettes and came across one that fit perfectly with the brief.
Now I have added colours to the logos all I need to do tomorrow is print off the concepts and go through them with my colleagues. From there I will be able to make any tweaks needed, and also look at how the colour palette looks when printed. Hopefully the concepts will be finished and ready to present by the end of the day tomorrow and we will be able to arrange to meet with the client on Friday.
I have recently been working at a slower pace on projects because I am aware that there isn't a lot of work for me to do at the moment. However, today Scott asked me how much design time I spent on the Vape Vendor social media graphics, and when I said that I had worked on them on and off for two days he wasn't very happy. He wasn't angry with me, but he learned that Vape Vendor haven't been paying enough for the time that has been going into the artwork, and he now thinks that Danny is using more studio time that he should be. However, this is not either of their faults, it is mine for working slower. Like I said I have only been taking my time because I am aware that I don't have any other work to do, but I had never considered that Scott and Julian will charge designers for number of hours that I spend designing something. This has made me feel bad today and while he said that he had no problem with me, I do feel like I am the reason it has taken that long. In future I just need to work at my usual pace despite how much work I have to do after it and then cross that bridge when I come to it.
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