Monday, 3 March 2014

Friday 28th February 2014

This morning I worked on the second set of graphics that Danny wants for the next Vape Vendor competition that he will start to run after the first one has finished, where participants have to send in their best flavour combinations for the chance to win 10 e-liquids. Designing these banners have been more time consuming than I first anticipated as we have struggled to settle on an idea. Originally I was working on an illustration of a chopping board with fruit on that would accompany the strapline "mix it up", but after I finished one attempt I decided that this design would look too flat and out of place on the website. My second idea involved coloured smoke coming in from either side of the banner and mixing in the middle to represent the combination of e-liquids. Danny liked this idea, but he didn't like the design as it had a white background with brightly coloured smoke and he thought it looked too clinical. However, the smoke I used was an image from Google, and the way I edited the smoke to make it coloured meant that the background had to be white, which I found it very difficult to explain. Jack then heard us having this conversation and asked for the dimensions of the banner I was working on as he knew how to make coloured smoke on a coloured background. This made me feel a little put out because it was supposed to be something I had been given to work on. 
Looking back now I think I was just being sensitive, I thought that Danny was going to work with Jack on the banner and I didn't want him to think I was incapable, but at the end of the day getting the design done right is the most important thing, not who designs it (although Jack didn't complete the design, he just worked out how to make the smoke and the background two different colours before showing me how to do it). After all that I edited it in a different way which ended up looking stronger. I think in future I need to be more patient and experimental as I usually try to design an idea and if it doesn't work I give up and think that I can't design what I or my colleagues want. Sometimes this may be the case, but most of the time I think I am just not patient enough with an idea. I think if I was more persistent then I would find a way to make it work, but until I learn to do that I can't blame people for stepping in and trying to help if I make it out that I can't do something.
After I had completed this banner I started collecting research for the branding project that I met with the client about yesterday. I finished early today so I knew I wouldn't have enough time to start designing, but I got as much research done as I could. This made me feel very organised and it has prepared me for when I go into work on Monday morning. I think I have learnt from the last branding project I did as I tried to go straight in to designing the concepts and I found it difficult as I didn't have any ideas. This time I have taken the time to thoroughly research the topic, and I already have some ideas to start working on on Monday. In addition, I think that breaking down the project into smaller tasks that I tackle one at a time makes the project much more manageable. From here I can now go straight into sketching out ideas on Monday, and hopefully start translating them onto screen. On Tuesday I can then finalise my ideas ready to show my colleagues, before making final amends on Wednesday.

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