Tuesday 4th March 2014

I originally said that I was going to translate my sketches on to screen this morning, but when I got into work I thought that it made more sense to spend the morning drawing out more concepts and then the afternoon on the computer. It took me a few more hours this morning to draw out more ideas but by the afternoon I felt that I had five potential concepts down on paper. I didn't expect all of them to work, but I felt confident that at least two or three of them would be strong enough to use. 
After lunch I spent the rest of my day downloading fonts and drawing out my ideas on screen. I am yet to put any logos together, but I focused on experimenting with fonts using different combinations of fills, outlines, and capital letters, as well as using the pen tool to draw out the symbols that I had sketched on paper. This has prepared me well for tomorrow because essentially I now have the sketches that I drew on paper translated onto artboards on screen that I can experiment with tomorrow. I think that some of the symbols I have drawn will make good logos and some won't, so I need to decide which are the strongest and then maybe think of something else that I could try as a logo instead. Alternatively, I think that two of the symbols will make good logos so it might be good to have my third logo as just text to show variation, in which case I just need to experiment with fonts and maybe find some other fonts that will suit the brand and help it to stand out. I will also need to add colour, but the client seemed very set on having pale blues, teals and cream involved in the colour palette, so it won't take long to choose the shades of colour. One thing I haven't tried yet is the layout of the actual text, I have been simply drawing the title out in one line. The client did actually say in the meeting that she prefers boxy looking logos as she thinks the name is too long to have on one line, with which I agree, so tomorrow I would like to look at different layouts of the actual title of the company. In addition, I think it might be good to play around with the fonts a little to make them look more unique, so I would like to experiment with the outlines of the letters to see if I can come up with a unique typeface for the brand.