Today I had hoped to spend the day sketching out ideas for the branding I am working on, as well as creating some concepts on screen. However, I only got as far as sketching out the ideas. As hard as I try idea generation seems to be a very slow task for me. I originally set myself the task of coming up with 30 sketches in an hour, but I couldn't come up with ideas that quick, nor could I draw them out that quick. I decided to start by looking back through the research I completed on Friday for inspiration, which as I predicted was a huge help to have at hand today to reference back to while brainstorming.
I think it took me a while to get going, but after looking at the research I had collected on Friday I soon started coming up with ideas and after that I got into the flow of sketching things out. The research contained influencing colour palettes and imagery which was a good start, and then I started looking on font websites for inspiration when designing the typeface for the logo.
This morning I felt like I wasted a lot of time trying to think of ideas and I started to feel under pressure again and then disappointed that I had let myself get in the same situation as last time where I felt like I didn't have enough time to do a good job. However, I went into Hillsborough for lunch which I don't normally do, and came back with a fresh head and a positive attitude and told myself that I could get my sketches finished, which seemed to work. By the end of the day I had a number of sketches of different symbols and fonts that could be used to make up the logo and I am confident that there are two concepts there to work on. In the morning I plan to translate these two on screen to see how they look, and then continue sketching to come up with a third concept. I also need to double check how many logos I am to produce because I haven't actually been told a specific number yet.
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