Friday 7th March 2104

This morning I started the day with a meeting with the client that Adam and I have been working on logo concepts for. In the end Adam and I both came up with four concepts, so unlike last time with Sales Force 10, both Adam and I had an equal chance of our concept being chosen for the branding. While it is most important that the client is happy with their logo as opposed to who designed it, as I will be designing the stationary and website for them it would strengthen my portfolio to be able to say that I also designed the branding.
I was apprehensive about the client seeing the logo concepts as they seemed very precise during the first meeting, so I thought that they might not like anything that I have designed. In addition, I have a different style to Adam and although I followed the brief, all of my concepts seemed a little more contemporary compared to his, which in this case I didn't see as a good thing because they wanted a corporate style, meaning they would edge towards his designs. However, when they sat down their gut reaction was to go with one that I had designed, and after a couple of minutes they had dismissed four, and of the four that were left three of them were mine. In the end they chose the logo that I designed that they were originally drawn to which I was really happy with. I was happy when Sales Force 10 chose my logo design, but I had an 80% chance that they would, whereas this time it was 50/50, so to still have one of my designs chosen makes me feel like I have improved. I feel like my designs were stronger this time, and to have three out of four remain after cutting the selection in half reflects my thoughts. This is the second branding project I have worked on now where I have been particularly pleased with what I have produced. Although I think I struggle in the beginning because branding it an open project and I never have any concrete ideas, I think I am actually more confident working on branding because the client always gives enough indication of what they would like that I can research until I get some ideas and turn them into concepts. Branding is something I had never really considered doing before but I actually really enjoy working on branding projects and I think it may be a specialism to consider in the future.
After the meeting I spent the rest of the day working on a brochure for a florist. I haven't got very far with this project yet, I have only been briefed and started to put together the content in InDesign. However, I am excited to work on this brochure because I have never designed one before and I think this is the perfect time to do this brochure, as I will be able to get some hints and tips, and feedback on what I design, that will hopefully help me when it comes to designing the documents that I will hand in for assessment at the end of this module.