Tuesday 25th February 2014

Today I finally got the opportunity to work on the social media for Vape that Danny and I discussed last week. The current competition is a chance to win £100 worth of products if you like the page on Facebook, but because the Hallmark work took me so long, the competition now only has two days left. I asked Danny if he still wanted me to work on it and he said yes and that he would extend the competition. I therefore had to design something eye catching, as the competition will only run if 300 people like the page, and so far only 17 have. The competition can only be found on the website, and it isn't obvious what it is about, so I want to design a Facebook banner, a website banner, and something for Twitter, so that it is obvious that there is a competition and it is clear what you have to do and what you win. The competition is currently a small box on the website that could easily be missed. I originally designed the artwork for this too, but I used a grey background and I think it blends in too easily, so for this design I have focused on creating something bright and eye catching to try and boost the number of participants for the last few days of this competition. 
I believe that the lack of participants is down to the fact that there is only one small image advertising this competition, and that is on the actual website. In addition, it is a competition that involves you liking their page on Facebook, so to have it running on the website is confusing. Finally, the image that I did design for this competition was put together very quickly and is simply images of the products on a grey background, that doesn't stand out.
For the next competition that they are going to run, I would really like to come up with an engaging concept, and produce bright graphics so that more people participate. 
After seeing the results of this current competition I have been thinking more about ways that we could get people to interact more with the business and increase followers and I am eager to come up with some new, refreshing ideas that might help Vape Vendor. Hopefully I will have all of the graphics that Danny and I discussed, finished before the end of the week, so I can start thinking about potential future social media marketing we can do.