This morning I had an early start and had to be in the office for 8:30am, but it meant that I could sit in on a meeting with a new client. Originally she wanted some flyers printing for her business, but when talking to Julian on the phone they got on to her website and how she doesn't like the look of it and by the time she came in this morning Julian had convinced her to allow us provide her with a four logo concept branding package, and a website, as well as flyers and e-shots once these have been done.
I am really pleased that I came in for the meeting this morning as I have now been put in charge of this branding project which means I will be doing something similar to what I did for Sales Force 10. Additionally, it allows me to build on what I did last time, and use the critical analysis I completed for the last project to hopefully complete a stronger branding project.
I definitely feel more confident about this branding project and I am excited to get started on it. We discussed the Sales Force 10 branding with the client to explain the process, using it as an example of how we create the logo concepts, how many they will see and how the next meeting will go when it comes to choosing a logo and how we will move forward from there. While looking at the logo concepts she actually picked out the teals and blues that we had used in the branding, explaining that this is the sort of colour palette she likes, and she also picked out some of the fonts because she liked that they were soft and simple. This has given me a clear idea of the fonts and colour palettes she would like to see, so it literally a case of coming up with layouts and logos to show her. This means that I feel a lot less apprehensive about the time I have to complete this task, unlike last time where I felt completely overwhelmed.
What I am really looking forward to during this task is the website design. As much as I enjoy branding, I have already completed a branding project, whereas designing a website is something new that I can learn about and add to my portfolio, so I am eager to get started on this. I am almost certain that I want to go down the print route of design, working on branding, typography and editorial projects, but I think that while these could become specialisms, it is also good to have a wide range of skills as it will help me stand out as a designer. In addition completing a variety of projects while I am on placement will help me develop a varied portfolio.
For today I have been finishing off the social media graphics for Vape's £100 giveaway. Unfortunately Danny wrote a misleading tweet about the competition with a shareable image I had designed which meant that people have been retweeting instead of participating on the website, but on the plus side the tweet has had over 60 retweets in just one hour which is by far the most they have ever had. This makes me happy because I must have created an engaging image to have so many people getting involved.
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