Yesterday I managed to finish the design of the banner so this morning I printed off the two variations I had designed so that Julian could go to the client with some designs for them to choose from. When he returned he was able to tell me which banner they wanted to go with, and he also had the wording for the flyers which meant that I was able to make the final adjustments on both the flyer and the banner and send them off to print ready for their wedding fayre in a week's time. In between working on the Hallmark flyers and banner, I started to think about the social media materials that I need to design for Danny. I managed to come up with a simple design for one of the competitions, but as the day went on we discussed the different competitions and came up with some new ideas so I will work on the designs for these on Monday.
Unfortunately today was probably my worst, and only bad, day on placement. This morning we discovered that the business cards and letterheads for Sales Force 10 had been printed with the wrong postcode on it. I had written the last two letters of the postcode the wrong way round, and not noticed before I sent them both to print. Nobody was mad at me and I was told not to worry about it but I still felt extremely bad. The client is liable for this mistake because there is a proofing stage between designing and printing where the client has the opportunity to look at the design and check it for any mistakes in details etc., so I was assured not to worry about it and that all designers make mistakes, but it doesn't make me feel any better. I feel awful that I have cost the client extra money, because although I did ask them to check all of the details and they signed off on them, it was still my mistake writing the postcode in the first place as most clients probably would just skim over the details, assuming that the designer would have also checked that they had written every letter in a postcode and every digit in a number.
Today has taught me how important it is to check everything you design again and again to ensure that there are no mistakes as it is very costly if something is printed wrong. In addition, it has taught me how important that proofing stage is, to give the client the opportunity to check everything that has been designed to avoid mistakes like these. In future I will be sure to thoroughly check everything I design and get another person to check it before I send anything to print as I do not want this to happen again.
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