Following the meeting I attended on Friday I spent this morning working on the flyer and banner that Hallmark want designing for the wedding fayres they will be attending in the coming weeks. Before designing anything I made a mood board of different displays from wedding fayres to familiarise myself with the sort of design that our clients will want in their display. As expected, the majority of designs were clean and contemporary with white backgrounds and little text, just images to visually tell the story. The father of the business wanted a typography based banner that matched the sign they have outside the shop, but after seeing these images I really don't think it's appropriate and won't help them stand out. In addition, the daughter wanted an image of her father at work, which I also don't think would be appropriate because it wouldn't look clean in comparison to others that will be there. We discussed this in the meeting and there was a suggestion to have an image on the banner of a sketch of a ring, with the finished product sat next to it which we thought would look much more professional and clean, while still getting across the message that they hand make bespoke wedding rings. After seeing typical competition I definitely think that this is the way to go, but it meant that I couldn't design the banner as I am waiting on that image.
Instead I started working on the flyers. The daughter seemed really set on showing pictures of her father at work so I thought it would be nice to have these images on the flyer to visually tell the story of the process he goes through. I already had images of her father at work, and the logo, but I still needed additional components such as imagery of finished products, and information that they want including on the flyer. However, I was able to get hold of good quality images of their products that Revolution Inc. had photographed when they produced the website, which allowed me to experiment with designs and layouts and simply leave space for the text. I came up with four different designs, which I then narrowed down to two, and sent both of them to the client with space for the text. This means that, as promised, they were able to see a proof by the end of the day, and they also now have an idea of how much text they need to write for the flyer.
The flyer designs took me most of the afternoon, but in the morning while I was waiting for content for the flyer I had a meeting with the SEO, Danny about the social media marketing for the e-cigarette company, Vape Vendor, that I mentioned last week. I am excited to work with Danny on this project. During the meeting he asked me about ways that I think we could increase sales, increase followers, and increase traffic by using social media. I have to admit I didn't have any ideas as this is all very new to me, but I still wanted to be involved. We talked about a competition where people tweet their best flavour combinations and the best idea wins e-liquids. Danny explained that the combinations can be anything, and then the winner would get a random selection of e-liquids that Vape Vendor sell. However, I pointed out that a participant may be disappointed if they come up with exciting combinations, only to win boring flavours, so the competition should ask people to come up with their best combination from the flavours available and the winner will win their combination. This will also increase traffic on the website as participants will have to visit to choose their combination. Danny really liked this idea and is now running the competition this way, so although I think I don't have creative ideas, I can still offer something. This has made me more enthusiastic about working on the marketing side of Vape, and I am now on the look out for innovative ways that other brands use social media to market themselves that we could perhaps use for Vape.
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