Today I have been working on designs for the marketing ideas that I discussed with Danny yesterday. He asked me to focus primarily on the competition that asks participants to make the best flavour combinations, but in addition he needs some design completing for another competition that they are currently running. This involves participants liking their page on Facebook to be in with a chance of winning £100 worth of products, but it is not doing well and only had a few days left so Danny wanted me to design something eye catching that might boost the number of people involved in this competition. However, because it only has a week left this is why he has requested that I focus more on the next competition that this one. Alongside these competitions, he will also be adding a list of "vape friendly" venues, to show the audience where you can smoke e-cigarettes inside, so he also wants material designing for the website to accompany this.
I am really happy that I get to work on the marketing because I started working on designs for Vape Vendor just after they started, so I feel like I have been involved since the beginning and it is nice to help them grow. In addition, all of the marketing material I design will be able to sit alongside the web banners, loyalty cards and discount cards I have previously designed for them in my portfolio, showing a full body of work I have completed for a client with a variety of components.
Getting involved with designing the marketing material and also working alongside Danny with the marketing strategy has sparked an interest in this side of business. I had never considered marketing before but I am definitely excited by what I will be working with Danny in the near future and while designing the material he needs is my priority, I would like to research social media marketing a little and find out what works well and see if I can come up with some more ideas that we could use with Vape Vendor.
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