This morning I had a meeting with my client to discuss the logo concepts Adam and I had produced for them. They particularly liked two of the four that I had produced, so we immediately narrowed the choice down to these two. It meant that the other four logos Adam and I had spent time on got dismissed almost instantly, but Julian explained to me that a large percentage of choosing a logo is down to gut instinct, so if a client says they don't like a logo, remove it from the situation before they have time to think twice and consider certain elements of it. Likewise, if they are immediately edging towards one logo then you should push for them to choose that one, as it is their gut instinct. One of the logos the client was drawn to was the logo that me and all of my colleagues hoped she would pick as it was the strongest of the collection, so Julian and I both focused on talking about this one, and it didn't take long for them to set their mind on that logo.
The name of the business is "Sales Force 10 Recruitment", which is what I designed logos for, but the client came in this morning requesting that the business cards and letterheads have a shortened logo with just "S10 Recruitment", as this is how they will answer the phone. However, because their email, web address and business name is "Sales Force 10 Recruitment" they still wanted to keep the long logo as well.
The client talked about needing business cards as they are spreading the word about their business but have nothing to give out yet, so I told them that I would have a proof of both out to them by the end of the day. As soon as they left the office I got straight to work on these tasks. I began by creating a shortened logo for "S10 Recruitment" so that they could see what it would look like, and emailed this over to them with a request for what contact details they wanted including. While waiting for a reply I worked on the design of the business card and letterhead, meaning that when I received their contact details I simply had to paste these in. After I received the details it didn't take long to add them to my design before sending the proofs to the client. I am now awaiting feedback.
At the end of the day Julian asked me if I was pleased that they had chosen one of my logo designs, and to be honest I hadn't even thought of that all day because I was too busy trying to make sure that my client had a proof of a business card and letterhead as I promised I would have these done. However, after I got them sent off and they replied immediately saying that they were perfect, I stopped to think about how much this project has progressed today, and when I thought about it I was really pleased that they had gone with one of my designs. Although there was a bigger chance that they would choose one of my four in comparison to Adam's two, it is still a big thing to have a client choose your logo for their business and be responsible for the whole of their branding.
My next steps are to creating a holding page and hopefully designing their website. In addition, Julian has talked about giving me some training in web developing and giving me the opportunity to build a website, so if this is the website I get to build I will be responsible for the entire businesses identity and I think that is a real achievement. I have never done such a big project before and I think it will look really good in my portfolio.
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