Print Quote Mail Shot

As this is a typography based image, I needed to know what it was going to say before I started arranging lettering. I came up with a number of different ways of saying the basic message and eventually came up with "Challenge us! Could we beat your print quote? Call us now to find out!"

After deciding what my message was going to be, I began some really rough sketches showing the sort of layout I could try, where I could use capitals and lowercase, and what illustrations I could include.

While I realise it is good to get drafts of concepts down on paper first, in this case all of the fonts I will be using will be existing digital ones, not hand rendered, and therefore I didn't think it was necessary to spend a lot of time sketching out details pencil versions as it would be much easier to get straight onto Illustrator where I can play around more.

Here are a number of fonts that I downloaded or found already on my computer that I thought would be good to use for this image.

This is my first idea. I really like the idea of using an illustration of a printer, but this concept is far too big for the size that the image needs to be.

This is my second idea. I think in terms of fonts this is more what Adam and I had in mind, but I think that this design is a bit simple and could do with more shapes or illustrations to make it more interesting. (and of course some colour!)

This is my final design. After showing Adam the black and white versions of my initial ideas he pointed out that the fonts I have chosen look like they are from different eras and don't really match. I then started to look at what 50s fonts look like and downloaded a couple in that style and replaced the old western style ones with these ones.

Although the fonts were better we agreed that the wording doesn't sound right and the colours weren't bright enough for the mail shot. I then changed the wording and left a space at the bottom so that I could ask Julian what he would like it to say before adding the text. I looked at 50s posters on Pinterest for colour inspiration and kept coming across a lot of cream, black, burgundy, red and green. I therefore started playing around with these colours and came up with this palette. I left the green out as it didn't go. I was still unsure of the colours but decided to send it to Julian anyway for a second opinion. 

Julian tweaked the text a little, and said that no more description was needed on the actual imagery. However he did ask that I added the logo. After doing this I showed the final product to Adam who suggested a background or gradient to make the writing stand out more so I decided to add a subtle radial gradient so that the middle of the background has a slight glow, making the message stand out even more.